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One simple question by default. More only if you want them
The basic survey is a single customer satisfaction question answered in one tap. That is all most venues need, and it is what gets the most answers. When you want the reason behind the score, add up to four more questions: a choice, a rating, a comment. A reward for answering is there if you want it, and never required.
An emailed survey reaches someone at their desk, days after the visit, when the queue and the coffee and the waiting room have blurred together. A code in front of them reaches them while it is still happening, and it costs them one scan and one tap.
A survey works on its own: someone scans, taps an answer, and is thanked. If you want more responses you can attach a free item, which turns it into a Reward Ad with a voucher redeemed at the counter. You decide per survey, and you can switch it off again.
Every e-paper screen, sticker and display has its own code, so every answer is recorded against the place it came from. That turns a single satisfaction score into a comparison: the branch with the queue problem, the hour when it starts, the table that is doing it right.
Ways to collect
All of them feed the same survey and the same dashboard, so mix them freely: an e-paper screen on each table, a sticker at the till, a question in the loop on the waiting-room TV.
A small e-paper display with your logo, your question and a code
A QR code you can stick anywhere. Your first five are free
A screen already on the platform can ask the question itself
The same question on your website, app and emails
The basic survey
Every survey starts as a single customer satisfaction question. You choose the answer style that suits your venue, and you can stop there.
Four faces from very happy to very unhappy. The classic, and the most detail from a single tap.
The plainest version: a direct question with two buttons. Best when you are checking one thing.
Two words instead of four faces, for venues that want a verdict and nothing in between.
The same two-way answer without any words, so it reads in every language.
Optional follow-ups
Follow-ups appear after the first tap, so nobody has to finish a form to be counted. A reward for answering is optional too: attach a free item when you want more responses, or leave it off.
The satisfaction question. Comes back as an average out of five and the full spread, so one bad night is visible instead of averaged away.
“How was your visit today?”
A single choice from up to six options, counted per option. Best for the follow-up: what let the visit down, which counter they used.
“What brought you in today?”
The same list, but they can tick more than one. Useful when the answer is rarely a single thing.
“Which of these did you use?”
A free comment of up to 280 characters, listed as written. This is where the reason behind a low score usually turns up.
“Anything we should fix?”
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